SEO that built and sold out crash courses

The challenge

Build a brand new EdTech platform from scratch and turn search into the main growth engine for selling JEE and BITSAT crash courses.

What we did

• Built the entire site from the ground up, structured for SEO
• Ran a full SEO campaign targeting high-intent exam keywords
• Created a complete organic blog strategy that compounds traffic
• Optimised pages to convert readers into course buyers

The result

Over a three month window the site reached 22.8K clicks and 2.85M impressions in Google Search, with an average position of 7.2 and a 0.8 percent CTR. Crash courses sold purely on organic reach, with no paid spend.